Our Storys

Meet Noochy, Charlie, and Molly. These three have been true life-savers around the house. When we first adopted our first family dog, a cockapoo named Molly (in the middle), in 2000 - our lives would never be the same. From growing up with my sister and I, to patiently waiting outside Starbucks as my Dad's shadow, to wearing the puppy Halloween costumes that my sister would buy her - it was clear, Molly was our Favorite Child. (yes it's a professional picture - don't judge). 

  

Charlie came along a few years later as a graduation present for my sister - who had desperately wanted to adopt a puppy of her own. When Charlie, a spunky, energetic Havenese, came into our lives - it was near impossible not to adore her. 

We love our pets because of the unprecedented joy they give us without asking for anything in return (except the occasional treat) and we love to spoil them! 

The immense joy that raising a puppy (or puppies) brings to a family is powerful. But, this joy didn't come without it's challenges... 

Molly lived in our family for over 18 years! During those 18 years, she always had severe skin irritations and would constantly and uncontrollably itch, bite and nibble at her paws.

On top of that, she has always had an impressive capability to start smelling only days after she had been groomed. We couldn't have her groomed weekly and as we always loved Molly - but now it was from a distance. It would break my heart to see myself avoiding my (aging) furry friend because of something she couldn't control! 

After researching different products, diets, and solutions for these problems... we realized that many pet products are filled with cheap (and sometimes harsh ingredients) without a proper pH balance that were making these problems even worse! 

As a believer in nature... we sought out naturally derived products with proven ingredients that would help alleviate these problems only to find out that most products making these claims had very little of these natural ingredients in them and used it as more of a marketing play. 

               

Because of this - our mission as a company is to never have to love your Favorite Child from a distance again. We began researching truly effective ingredients (while leaving out the nasty ones) and custom formulas that can truly harness the power of nature and deliver premium results. 

Since adopting our newest and youngest Favorite Child, Noochy (top left), we realized that it was not only important to take proper care of his hypoallergenic coat, skin, and paws - but also important to avoid ingredients that were unsafe for humans as well (he sleeps in bed with us every. single. night.). 

There are so many lessons we've learned along the way and we are excited to share them with you. Our goal is to provide you with the necessary products and information so you can be the most loving (and sometimes spoiling) dog parent for your Favorite Child so they live a long, healthy, and love-filled life.